In order to win the war for talents companies do not hesitate to use any kind of tricks and strategies to attract candidates to their open positions.
The last example is the “Chief of Sleep” IKEA’s vacancy.
Are catchy job titles an effective way to attract candidates? And, is this trend going to last?
Reto Rüegger, Co-Founder of softfactors AG whose official title within the company is “Guy in charge of the cool stuff” comments on the IKEA employer branding strategy in this interview for CNN Money. Following, Simona Scarpaleggia, CEO of IKEA Switzerland talks about the vacancy itself as well as about her experience as CEO. Find the full Video here.
About CNN Money Switzerland
CNNMoney Switzerland was founded and is run by CNNMoney Switzerland SA, an independent and privately owned swiss media company. CNNMoney Switzerland is an integral part of the international development strategy of the CNNMoney brand. CNNMoney Switzerland is a cross-platform content producer for linear broadcast and digital media focusing on finance, business, economy, culture and lifestyle content linked to Switzerland or Swiss-based multinational companies or organizations. Read more.
About IKEA
We’ve come a long way since Ingvar Kamprad founded IKEA in 1943. From being a tiny Swedish business, selling through a mail-order catalogue, IKEA has become one of the most well-known home furnishing brands in the world. Today, there are hundreds of IKEA stores around the globe, and more are coming. Read more about our fascinating story – from the very beginning, to what we are doing right now. Learn more.