Softfactors is proud to announce a new shareholding partner among our multinational team. Christer Balle is a senior executive with 25 years leadership experience: a Danish Army officer, multiple entrepreneurial start-ups & responsibility for multi-billion dollar businesses with a sales track record with PwC, IBM and HP.
He is passionate about driving continuous business improvement through leadership of change and a „can do“ attitude – a motivational leader with a strong focus on innovation and coaching of our future marketing and sales team.
Christer joins as a shareholding partner in softfactors AG in the role as Head of Marketing & Sales world-wide to help us grow the softfactors business to continued success. And it goes without saying, he was chosen by our softfactors software!